Best Local Record Release Gimmick

Mike Dunn’s Bock n’ Roll

Staff Pick

mikedunn.co

Orlando roots-rock paragon Mike Dunn has been mounting a nice comeback for the past year or so. The campaign’s, ahem, splashiest maneuver was developing an original beer to pair with the summer release of Dunn’s long-awaited new LP, Hard Luck Soft Rock. Brewed with Redlight Redlight’s Brent Hernandez, one of Orlando’s top craft beer authorities, Bock n’ Roll is a small-batch, bourbon barrel-aged bock. That’s how you toast your release in style.

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