In 1967, the Beatles released "Sergeant Pepper's Lonely Heart's Club Band," and a small chain of fast-food sandwich joints opened in Orlando. Called Beefy King, they were going to give the Arby's and MacDonald's of the world a run for their money.
It didn't work out; after peaking with six local outlets, Beefy King faltered and began to close up shops. Eventually, only one remained, stranded on Bumby Avenue, cut off from any franchise network. But in a spirited display of entrepreneurial hardheadedness, this Beefy King refused to die. It went private, expanded its menu and thrived, becoming a local legend blessed with the kind of dedicated following usually reserved for Apple computers and Volkswagens.
What's the Beefy King secret? I say it's their steamers. Every time a Beefy King sandwich is ordered, the meat is seasoned and heated over a steam vent, which serves to moisten the meat and bring out its natural juices. The sandwiches are then wrapped and served immediately, so there's no wait under an intense heat lamp.
All the sandwiches are served hot on a freshly baked sesame-seed kaiser roll, which also benefits from the steaming process. And because the steam method is so effective at coaxing out the flavors in any meat, it's rarely necessary to add ketchup or barbecue sauce though both are available.
This made-to-order system is slower than the prefabricated strategy that takes place at most big-name fast-food chains. Beefy King makes up for the time with a large and highly efficient crew, who shame the dunderheads serving burgers at those places. No doubt, corporate experts would cringe upon seeing the Beefy King counter folks writing out all orders by hand on paper, but the lines appear to move as fast or faster than any.
Rightfully reigning at the top of the Beefy King food chain is roast beef, cooked fresh daily and simply delicious. Also on the standard sandwich menu are ham and cheese, turkey breast, pastrami and cheese, corned beef, barbecue beef and barbecue pork. Prices range from $2 for a junior to $4 for an extra large.
Along with the roast beef (which I adore with melted cheese), my favorites are the savory pastrami and cheese, and the turkey breast, which is a revelation. When I can't make a choice, I order junior sandwiches of all three.
The barbecue options are all OK, but it's easy to get barbecue this good at other places, too.
On the side, choices are limited: unexceptional salads, "Beefy spuds" (tater tots) and onion rings. The spuds are fine, but your best bet is to just order another sandwich and revel in the beauty of this mighty little sandwich shop that has survived for 33 years by doing it better than all the big players. Simple, focused quality now there's a lesson everyone should learn.
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