What do you get when you cross Starbucks with Ron Jon's Surf Shop? A coffeehouse with a faux molten volcano, 3-D surf wave, saltwater aquarium and brews with an attitude, aka Bad Ass Coffee Company.

The fantastical decor of this Hawaiian-rooted chain fits right into its I-Drive location, south of Sand Lake Boulevard – so much so that owners Tom and Linda Clark haven't heard so much as a boo about the Bad Ass name (even though there was a bit of a "brewhaha" over the Tampa store), since they opened their family business in February. The Ass reference pays homage to the donkeys used to transport the harvested beans out of the mountains. They're not just talking dirty.

Being good parents, the friendly Clark couple invested in the store so that daughter Jennifer, a fresh Florida State University graduate with a master's degree in tax accounting, could follow her dream to open a coffeehouse, because she didn't really like numbers, after all. And it's the only Bad Ass in town.

This is the place to purchase genuine Kona beans – the only coffee grown in the United States. If you're late to the Kona controversy, there's been much to-do about the sale of fake or blended varieties, even by heavyweights such as Starbucks. The hoopla comes from the fact that Kona beans only grow on a 20-square-mile area on the island of Hawaii. The constant cloud cover and rich soil generate the distinctive low-acid, full-bodied beans that claim top dollar around the world.

Bad Ass carries a variety of 100 percent Kona roasts, from lightweight American to robust French. The ultimate delicacy in the store is the "Peaberry medium-dark roast" – $22.95 for a half-pound bag, which is a totally reasonable price. Most coffee beans have two halves, but the pea berry has a single core – a natural anomaly – and they are handpicked out of the processing line. A fresh crop won't be in until February, so there's little Kona (much less pea berry) to be found anywhere, except at Bad Ass, which stocked up for the holidays.

The store carries a lighthearted line of Bad Ass-branded mugs, T-shirts, calendars, even thong underwear. There's a limited menu of "Donkey Feeds" that includes pastries, sandwiches and ice cream served seven days a week.

The website ( is ready for mail orders and shipping is free until Dec. 15.


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