Sentinel circ only drops by 0.4 percent; paper proud of self

It's always a little amusing to watch newspapers write about themselves. But this Sentinel headline is pretty over-the-top: "Circulation dips at many Florida newspapers; Sentinel bucks trend."

Oh really? From the story itself: " Circulation at the Orlando Sentinel was nearly unchanged, down 0.4 percent to 213,406 weekdays ... ." Keeping your head above water is hardly bucking the trend. And it's true that the paper's Sunday circ has gone up an unremarkable .4 percent. Perhaps that qualifies as "bucking the trend" because over the last few years the Sentinel's circ has been going down like Bob Allen in a park bathroom surrounded by black dudes (allegedly, natch).

Then again, this is one of the fastest growing regions in the entire country, so it would seem that the Sentinel has lots of room to pick up ground. And then there's the "good journalism" factor. While Trib has been slicing editorial staff, the St. Pete Times has remained the consistently best daily newspaper in Florida, if not the southeast. And it was also the only large paper in the state to have it's weekday and Sunday circulation grow, albeit modestly.

Maybe that's saying something. But what do I know?


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