Updated with Empeefree: Atlantic looks up, sees Orlando



Now with an Empeefree!

We raved about Orlando rapper Wes Fif's unique mismash of raver thump and street flow earlier this year ["Day-Glo Flow," Apr. 5] and the music biz finally heard our top-of-the-lungs shouting. Atlantic sister label Slip 'n' Slide Records, who shepherded Rick Ross' rotund ass and other Miami breakouts onto Billboard's Top Ten last year, announced this week that they have signed Mr. Fif (Carl Maurry III) to a major recording contract.

22-year-old Fif responded, "I'm the hottest indie nigga in the streets. They're the hottest label...it's a no-brainer."

We couldn't have said it better ourselves. Well, maybe we could've.