Be Kind Rewind

Be Kind Rewind
Rated: PG-13
Cast: Jack Black, Mos Def, Danny Glover
Director: Michel Gondry
WorkNameSort: Be Kind Rewind
Our Rating: 2.50

Michel Gondry’s loopy comedy begins from a high-concept premise; it’s fundamentally a celebration of everything that maintains a degree of local flavor. But somewhere along the way, Gondry’s paean to the low-budget DIY spirit conflates its own appeal with that of its protagonists. And the meandering
shenanigans of two nobodies from nowhere aren’t quite as appealing coming from two famous personalities working in a major movie. The two nobodies in question are Mike (Mos Def) and Jerry (Jack Black); the nowhere is a low-rent district of Passaic, N.J., where Mike works at the Be Kind Rewind video store. When Jerry’s exposure to high voltage causes him to erase every tape in the store, he and Mike begin recording their own quickie versions of Ghostbusters, Rush Hour 2 and Driving Miss Daisy. It’s hard not to get sucked into the oddball charm of the micro-budget knockoffs. Still, celebrating the independent spirit doesn’t mean a desire for quality suddenly disappears; Gondry invites us to rewind to a time before corporate domination, while failing to realize that “corporate” and “professional” are not synonyms.


We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Orlando Weekly Press Club for as little as $5 a month.