by William Goss
Before we start this off, I'm going to need you to click here and check out the new poster for Yogi Bear, due in theaters this Christmas.
Okay, you back? Did you take it in? More importantly, did you make it down to that tagline? Good, because that's our topic of discussion.
"Great things come in bears."
However intended, that sentence can work on three levels:
1) As innuendo, suggesting that great things ejaculate into hairy gay men. Given the placement of a smiling Yogi backing a smiling Boo-Boo, this isn't the biggest stretch, and who knows, maybe that niche dollar is just what Warner Bros. needs to get this project back in the black.
2) As innuendo, suggesting that great things ejaculate into actual bears. To be fair, the film hasn't been rated yet, so for all we know, it could be chock full of bestiality, unexpectedly subverting our long-accepted reading on the relationship between Ranger Smith and everybody's favorite picnic basket thief. If that's the case, it'll probably bomb with families, but rank surprisingly high on critics' year-end lists.
3) As simple, innocent wordplay, in which case - what's the point? A pun on "Great things come in pairs" isn't going to sell one more ticket. No kid is going to grow up and look back fondly on how that tagline sent chills down his spine. Then again, this is the same marketing department that gave us "Titans Will Clash" and "[Sherlock] Holmes for the Holiday." Maybe they just can't help themselves.
At the end of the day, the poster's probably better off without one at all. With just the title, the date and the wide-eyed mounting animals, we would all be made aware of the movie's existence and left to draw our own conclusions.