Selection Reminder: 2Racks Rap Contest tonight at Club 57 West!

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Saturday, June 182Racks Rap Contest

We’ve seen it all before: Some enterprising huckster sets up a phony “promotional” company, charges up-and-coming rappers exorbitant amounts to “compete” for the chance to get signed to a major label (the representatives of which they assure will be present) and then either skips town or has his cousin play the role of someone from

let’s say Atlantic Records, since they’ve signed other Florida acts before. That’s if the “contest” ever goes down in the first place. The 2Racks Rap Contest, presented by a company called Inhouse Talent, looks, at first glance, no different. But when asked directly about these concerns, Inhouse was up front, detailed and considered. 2Racks does, in fact, appear to be an ongoing, touring contest that picks up contestants along the way and travels with them in hopes of introducing the young rappers to stage time. There’s a clear cash prize ($2,000), and the rappers each pay $250 to enter, which includes 20 tickets that they can sell to recoup some money. They want to make it clear they are not promoters or talent scouts, nor are they promising a potential big signing. “Our intention is to pack out clubs with new music and market and promote new names with no other agenda or motivation,” says rep Gina Gallo. The event will be hosted by L.A. artist Selassie, and will feature at least a couple of local unknowns, including DC Richi and Juda, along with on-the-rise talent from New Orleans, New York and Maryland. Is it legit? Well, it’s certainly well-intentioned; after all, they’re coming to town to put on a show, and that’s almost never a bad thing. –Justin Strout (with Selassie, Born, Day1, DC Richi, Juda, Jupiter James, Lyriq, Murda M4tt, Sonny Skyes, the Watchman, Tim Teazy; 8 p.m. at Club 57 West, 57 W. Pine St.; $10; 407-872-0084; club57west.com)

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