Selection Reminder: Snap! Building Projection tonight!



Thursday, April 19 – Snap! Building Projection 8:30 p.m.-midnight 130 S. Orange Ave. free

Last year, someone involved with Snap Orlando had a brilliant idea: Use the art-deco facade of downtown’s historic Kress department store building, with its clean, vertical lines, formal windows and terra cotta flourishes, as an interactive canvas against which to display a massive 3-D photo projection featuring some of the best photo works Snap had to offer. It was dynamic and larger-than-life, and it was a great way to generate excitement about the four-day photo festival. This year, Snap is planning to do something similar, only this year the projection is taking place weeks before the Snap exhibition opens on May 3. Organizers tell us they planned it early to coincide with the International Downtown Association’s spring conference, which is being hosted by Orlando – good PR for the city and good PR for Snap, which will hopefully get a little out-of-town recognition for the clever concept and eye-catching execution. – Erin Sullivan

We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Orlando Weekly Press Club for as little as $5 a month.