This infographic tracks American beer drinking habits for the past few years, with a few surprising results. Most notable: Consumption of Coors product Blue Moon
has doubled since 2008, whereas Michelob Light
is suffering with 51 percent fewer fans. Craft beers
are doing pretty well, with Fat Tire
and Magic Hat
actually making strong gains, but don't discount good old American "buzzwater"
: Pabst Blue Ribbon
is nipping at Blue Moon's heels with almost 100 percent increase.
For more analysis of the numbers, check the full article at Quartz; or just goggle at the pretty infographic like we did.