March 23 is National Chip and Dip Day! We have a quibble with that date.

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Most of us are already accustomed to the idea of eating chips and dip; perhaps we even yawn at the perennial wedding gift. Not so Mad Men's Pete Campbell:

But March 23 is that weird ceramic implement's day to shine, because today is National Chip and Dip Day, huzzah! I dunno, though, the choice of date seems completely arbitrary to me. It feels like some group of PR wizards are just trying to avoid the post-Super Bowl slump in sales of salty snax and creamy goops.

I say the real National Chip and Dip Day is April 13, when Mad Men returns for Season 7.

"Miss, I'd like to order some chips and dip. Preferably in a chip-and-dip."
  • "Miss, I'd like to order some chips and dip. Preferably in a chip-and-dip."

It's widely anticipated that MMS7 takes place in the 1970s, a few years past the 1968 ending of last season, though the show's cast and creators won't confirm. The 70s, of course, were the decade when the massive majority of the one-income nuclear family started to fade, the decade of divorce and latchkey kids. Even if Mad Men picks up right in 1969, the world of the show is now firmly entrenched in the convenience-food era that packaged chips and dip are symbolic of — Peggy, Betty, Megan and even Joan are living a life that's way less Ladies Home Journal gracious canapés and aspic, and way more Peg Bracken's I Hate to Cook Book (the classic text on shortcut meals constructed out of cans, envelopes and boxes).

So go ahead, swipe a pita chip through some hummus, or a Tostito through some guac, or a Ruffle through some Heluva Good today, but I propose we all meet back here Sunday, April 13, at 10pm/9 Central for a real party. I'll mix up the sour cream and Lipton's Onion Soup if you bring a canister of Charles Chips. Good ol' Campbell will bring the chip-n-dip.

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"Miss, I'd like to order some chips and dip. Preferably in a chip-and-dip."

 

 

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