Uber goes live in Orlando today




Today at about noon, transportation company Uber began operating in Orlando. Through June 20, you can try the service out for free (up to 10 trips at $20 each). The company, which hires individual car owners to taxi people around the city at fluctuating rates that vary depending on demand, started advertising for drivers here a while go. There was some speculation about whether the company would set up shop here, after a failed attempt to get the state to eliminate the minimum luxury car rate, but today the app went live.