Lure Design is creating the brand identity for new bar Olde 64


As much as we will miss Bar-BQ-Bar, it's always nice to see a fresh new face among the downtown bars. And so it goes, with the passing of Bar-BQ (closing at the end of August), a new bar – Olde 64 –  will take its place. (Although there should be many familiar faces behind the stick; new owner Gerard Mitchell says existing staff were invited to come back to their jobs when Olde 64 opens sometime after Sept. 1). And local brand development gurus Lure Design, Inc. are stepping up to create the bar's new look.

By the way: That's OLDE 64, not Old 64. Do not Google "Old 64," and do not go to old64 dot com. And if you do, don't say we didn't warn you.

Below, the new logo; there's also a placeholder site up. Here's to more questionable behavior at 64 N. Orange Ave.


We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Orlando Weekly Press Club for as little as $5 a month.