Orlando ad agency on the Travel Channel's Hotel Impossible



Image via the Travel Channel
  • Image via the Travel Channel

Image via the Travel Channel

Local ad agency Think Creative will be featured on tonight's episode of the Travel Channel's Hotel ImpossibleIn the season four premiere of the hotel makeover show, hotel fixer Anthony Melchiorri tackles the Daytona Beach Streamline Hotel. The show takes struggling hotels and makes extensive improvements to both the look and operation of the properties. Part of these upgrades often include branding and additional marketing work.

As part of the Streamline Hotel's makeover, Think Creative developed all new marketing materials for the hotel, as well as creating a new brand. Additionally, the agency offered up $100,000 worth of consulting work to for the hotel to use long after the Hotel Impossible cameras are turned off. Look for the agency's president and creative director Mark Fried and associate creative director Diane Levine in the episode, which airs 9 p.m. Tuesday, Oct. 7 (that's today!) on The Travel Channel.

Watch a clip from the episode below:

We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at feedback@orlandoweekly.com.

Support Local Journalism.
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Orlando Weekly Press Club for as little as $5 a month.