In 2010, a group of socially conscious Harry Potter fans and activists called the Harry Potter Alliance launched a campaign calling on Universal Orlando and Warner Bros. to stop contributing to human trafficking and child slavery. They called their campaign Not in Harry's Name, and they focused their efforts on getting Warner Bros., the studio behind the Harry Potter franchise, to commit to using fair-trade chocolate in the Potter-related parks, rather than chocolate sourced from areas of the world where children as young as 7 are forced to farm cocoa beans in unsafe conditions and sweltering heat. To date, chocolate used at the Wizarding World of Harry Potter (and the rest of Universal, for that matter) comes from the Orlando-Based Behr Chocolates, which received an F grade from human-trafficking watch group Free2Work
in 2010 for not being forthcoming about where it purchased its cocoa.
On Jan. 13, the Harry Potter Alliance announced that it had won
its years-long battle – Warner Bros. has committed that by 2015, all of the Harry Potter chocolates will be certified fair trade. The Harry Potter Alliance, which has also taken on the issues of bullying, marriage equality and net neutrality, related the win to a speech made by Albus Dumbledore in one of the Harry Potter books:
“Albus Dumbledore told the students of Hogwarts that there are times where we must choose between ‘what is right and what is easy.’ Warner Bros. has chosen to do the right thing and Harry Potter fans everywhere should take pride knowing that because of their efforts, the chocolate sourcing for Harry Potter products will match the values of the book series.”
Read more on the story in the Washington Post