Hundred Waters on major Super Bowl ad... seriously


Did you catch that?

Super Bowl commercials have become awaited features unto themselves - a silly idea when you think about it, but whatever. Still, it's possible you didn't catch that it was the ethereal music of Gainesville indie stars Hundred Waters ("Show Me Love") on that Coca-Cola ad about bullying. But sure as shit, it was! So congratulations, kids.

Here it is again: