Uber will deliver free cupcakes to your door today


  • Photo via Pinterest

Uber has been operating in Orlando for a year now, according to an email the ride-sharing company sent to us today. And that year has been full of headaches for Uber, which has been under fire in multiple cities (including Orlando) because local governments can't quite figure out how best to regulate it. But that's not stopping them from using ham-handed techniques to put a damper on the ride-sharing company's business model. 

So Uber has spent a lot of its time trying to appeal directly to the consumer. Today, it's doing it with cupcakes. From 1-4 p.m., you can have an Uber driver deliver cupcakes to your door for free. To make it happen, visit the app, slide to the "celebrate" option at the bottom of the screen and tap "request cupcakes." A driver will call you to confirm your order, then will deliver up to four cupcakes to you. 

This viral marketing campaign has been used in other cities, including Raleigh, North Carolina and Jeddah, Saudi Arabia (we didn't even know Uber operated in Saudi Arabia until today), and if you search the hashtag #ubercupcakes on Twitter, you can see how much free positive advertising people directed Uber's way because cupcakes. 

Nice play, Uber. We are now taking bets on how long it takes the Orlando City Council to pass an ordinance banning cupcake delivery from Uber vehicles. 


We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at feedback@orlandoweekly.com.

Support Local Journalism.
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Orlando Weekly Press Club for as little as $5 a month.