Whatever your feelings are on the rapper, it makes sense why Visit Florida chose Pitbull for the task, his YouTube videos have more than 6 billion views, he's had various No. 1 hits in over 15 countries and he lives here.
As tourism ambassador, Pitbull's list of royal duties will include: filming his upcoming video for his single "Sexy Beaches" on an actual Florida beach, using the hashtag #LoveFL on all his video screens at concerts, promoting Visit Florida during his New Year's Eve concert on Fox, and participating in a weeklong spot on the Elvis Duran and the Morning Show on iHeart Radio.
Phipps went on to say, “Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fan base.”
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