For a genre with fans that are outspoken about their concern for authenticity, there sure are a lot of metal bands with gimmicks. Whether it’s Hatebeak’s use of an African grey parrot vocalist or Gwar’s … just everything about Gwar, really – everyone loves a gimmick. In fact, one of the only other arenas that relies so heavily on gimmickry is fast food (we love the Quesalupa too, but you see our point). Enter Mac Sabbath, assimilating the cartoon funhouse marketing scheme of McDonald’s McDonaldland characters and combining it with lyric-swapped covers of Black Sabbath songs (“Iron Man” becomes “Frying Pan,” “Paranoid” becomes “Pair-a-buns”). While there’s about as much substance to their shows as there is nutritional value in an Extra Value Meal, you can’t deny the appeal of a live show that features a nightmare version of Ronald McDonald fronting a band composed of Grimace, Mayor McCheese and the Hamburglar. It’s just as unhealthily satisfying as that first bite into a fresh cheeseburger.
Mac Sabbath with American Party Machine | 8 p.m. Wednesday, March 9 | The Social, 54 N. Orange Ave. | 407-246-1419 |