This weekend the online Disney store released a Halloween costume of its newest character Maui, a Polynesian demigod featured in the upcoming film Moana
Different to other Disney costumes, which usually come with just an outfit and some accessories, Maui features actual "brown skin" (well, a fabric replica).
Most expectedly, Disney deleted the Maui costume from the online store
, but the Washington Post
managed to get the details on the costume description before it went to oblivion:
Your little one will set off on adventures in this Maui Costume featuring the demigod’s signature tattoos, rope necklace and island-style skirt. Plus, padded arms and legs for mighty stature!
There was immediate backlash to the costume. Multiple people on Twitter made the comment "our brown skin is not a costume" while others accused Disney of "cultural appropriation."
, set for a Nov. 23 release, was already the subject of debate for its depiction of Pacific Islanders, and now it seems another Costume-gate controversy has just added fuel to that flame.