Hard Rock International plans new hotel in Daytona Beach

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Hard Rock Hotel Daytona Beach concept art - PHOTO VIA HARD ROCK INTERNATIONAL
  • Photo via Hard Rock International
  • Hard Rock Hotel Daytona Beach concept art
Hard Rock International currently has three locations in Florida, and Daytona Beach is about to welcome the fourth.

The new 200-room resort, called the Hard Rock Hotel Daytona Beach, is expected to open in late 2017. A slew of amenities will be featured, including a Body Rock gym facility, a Rock Spa complete with the music-infused Rhythm & Motion spa menu and more, says the company in a recent press release.

The 20,000-square-foot indoor/outdoor property will also include meeting rooms for special events. Throw in the swimming pool and deck overlooking the Atlantic Ocean and 24-hour room service, and the resort is sure to turn heads toward Daytona Beach for the first time in a while.

Other future projects meant to attract more visitors to Daytona include the construction of One Daytona, a mixed-use complex across from the Daytona International Speedway.

Aside from the on-site activities offered, the property's location near the Halifax River and the Ponce de Leon Inlet will provide other outdoor activities for guests, including deep-sea fishing and paddleboarding.


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