Well, that was fast. Roughly 24 hours later, a billboard from the MLS club Atlanta United that said "Orlando, We're Coming to Conquer," has been removed.
For the brief moment it was up, the billboard attracted quite a bit of criticism from soccer fans and local media, including Orlando Weekly.
even piled on with an entire story hinging on a shitty Facebook comment from an Atlanta United fan, which stated that the upcoming game will be "Pulse part 2." It's truly amazing how sports can bring out the very best and the worst in everything.
Criticism aside, it is a little peculiar that the billboard was pulled the day before the advertised game. We reached out to Orlando City SC, Atlanta United, MLS and Clear Channel for more information.
Elena Cizmaric, Atlanta United's communications director, stated "The billboard was a short term buy by the club, meant to generate interest and excitement in the upcoming games vs. Orlando and to be a fun way to engage with our closest opponent."
It would appear that the billboard was defaced last night or early this morning with the tag "FUCK ATL, ILF, WE ARE HERE." As you can see, Iron Lion Firm, one of Orlando City's officially recognized fan clubs, is clearly mentioned in the tag.