Entercom Communications Corp. (NYSE: ETM) today announced the launch of ALT 101.9 FM, Orlando’s New Alternative. The station will provide music fans in Orlando with a true alternative through an expertly curated playlist with local, informed discovery including modern and mainstream alternative music and some classic alternative hits.
The launch of ALT 101.9 FM comes shortly after Entercom’s transformational merger with CBS Radio and expands on the company’s position as the #1 creator of live, original local audio content in the United States. “In a city with a rapidly evolving demographic, we are thrilled to fill this void in radio in Orlando,” said Pat Paxton, Entercom’s President of Programming. “ALT 101.9 FM caters to the tech-savvy, engaged and active Orlando audience and will provide an exciting and unique experience for listeners who are currently underserved with today’s radio choices in Orlando.” ALT 101.9 stands alone as the only locally curated alternative rock station in Orlando and serves passionate music fans in the market who are online and always on the go.
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