Proposed bill would allow digital ads on top of Florida ride-sharing cars

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A House Republican this week proposed allowing vehicles in ride-sharing services such Uber and Lyft to display digital advertising. Rep. Bob Rommel, R-Naples, filed the proposal (HB 1039) for consideration during the legislative session that starts Jan. 14.

The bill would allow so-called “transportation network company” drivers to contract for the installation of digital advertising devices that could be put on the roofs of vehicles and would be a maximum of 20 inches tall and 54 inches long.

Ads could not be displayed when vehicles are parked or turned off, under the bill.

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