The Cheez-It Bowl is back, and this year it's going to be right here in Orlando. Crunchy lil' snack cracker Cheez-It will sponsor one of the big postseason college football games held annually in O-town.
The game is a postseason all-star clash between top teams from the Atlantic Coast Conference (ACC) or Notre Dame against the Big 12 Conference. And it will be the 20th of these throwdowns hosted in the City Beautiful.With Camping World's sponsorship of this bowl game ending – they'd held the naming rights since 2017 – the event will be rebranded as the Cheez-It Bowl for this season.
"We're proud to partner with Cheez-It, one of the boldest and most creative sponsors in college football. Their commitment to creating an uncommon experience will add new flavor to 'the best bowl trip in America' here in Orlando. We’re excited about the impact that bowl season’s official snack will bring to our community.”
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