You might not be traveling anywhere anytime soon, but American Airlines is here to help you get through the pandemic without ever having to leave your home.
In June, airlines stopped selling alcohol on planes as a precaution to ensure adequate mask-wearing on flights. That left them with quite a lot more booze to store than they had planned for.
Now half a year on, American has found a way to deal with the surplus: a home delivery wine club. Speaking with the Dallas Morning News, American Airlines spokeswoman Leah Rubertino explained the program came out of a conversation with wine management partner Intervene. According to Rubertino, initially, the program will help with the airline's excess wine. Then it will remain active after the pandemic, as a way for customers to stay connected with the airline even when they’re not traveling.
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