Wine raves, with people sipping out of mason jars instead of wine glasses? It's just one of the ideas being kicked around at west Winter Park's new hub for grape lovers. Wine Country is going after the forgotten demographic: 20- and 30-somethings who want to explore the nuances of good wine but can't afford pricey stuff. No bottle in the store costs more than $15.
The shop has an artsy aesthetic that was divined by co-partners Adam Chilvers and Jim Bruty. They reject the suggestion that they are wine connoisseurs, preferring instead to call themselves enthusiasts. Two months after opening, they have launched a series Friday-night tastings, spotlighting everything from petite sirahs to French reds. For details on upcoming wine events, call 629-7191.