In June 2016, Orlando music promoters Ugly Orange hosted their first event, a tour kickoff for Lakeland's Swept with support from the Knick Knacks (RIP), Dumberbunnies and the Zigs. Even before its start, each of UO's three heads – Nicole Dvorak, Hannah Fregger and Kaley Honeycutt – were already seasoned veterans in the Orlando music scene, booking shows and playing in local bands. They've quickly become a brand, boosting local and touring indie rock music, booking an average of two shows a month, and collaborating with fellow Orlando promoters Always Nothing, the Vinyl Warhol and SR50 Magazine. In a lane largely controlled by men, female-powered booking has taken the top spot.
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