Best Store We Wanna Live In

The New General

Staff Pick

The New General

155 E. New England Ave., Winter Park


The cool terrazzo floor ... the warm wood seating ... the poured-concrete tables ... the clean-lined garments in natural fibers: This place is heaven for minimalists who eschew frou-frou and loudness. The shop-slash-café offers handmade tableware, clogs from Brooklyn, natural skincare, fragrance, jewelry and a tightly edited rack of clothing for men and women, as well as iced lattes, cold brew, and delicious pastries, toasts and salads – and most of all, a calming start to the day.

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