John Morgan's dog, Emma the German Shepherd
Before we got a glimpse of the Morgans' German Shepherd, Emma, we legitimately thought John & Co. were just a bunch of litigation robots. Not so! The pooch served to humanize the group (Ultima Morgan even filmed a follow-up TV spot specifying that Emma was her dog, not John's – family drama!) and we'd be happy to see her more often. You could say we're "For the Puppy."