News & Features » News

Corporate litter on the beach



Time for another journey into the Far, Far, Far-Out Frontiers of Free Enterprise.

Today, Spaceship Hightower takes you to the increasingly-alien world of beaches. The seashore is supposed to be a place to get away from it all -- to soak-up some rays, catch a wave and chill out.

But these days, our beaches are just another place for advertisers to bombard us with glaring promos for their products. From sunscreen to beer, from cars to clothing, companies plaster ads all over the boardwalk, emblazon them on beach umbrellas, shout them at us from boomboxes, and fly them on banners behind droning airplanes.

But now comes the ultimate intrusion on beach serenity: A Mr. Patrick Dori has invented a steamroller-type contraption that imprints brand-name logos and slogans directly onto the sand -- so the beach itself becomes an ad! The New York Times reports that Dori's device can stamp a continuous line of 4-foot-by-6-foot ads down the entire length of a beach.

His first customer has been Skippy Peanut Butter, which has had 5,000 imprints of its label stamped along the full length of the beach at Seaside Heights, N.J. And in an amazing demonstration that they don't have a clue, Dori and Skippy alternate each of their peanut butter ads with a "public service" message saying, "Please Do Not Litter"! Hello. Stamping ads on our beaches is littering!

Of course, the logos get trampled during the course of the day, but Dori's machine is back the next morning, stamping-out a fresh line of Skippy labels. Skippy's promo director recently surveyed the beach and told the Times he was very pleased to see thousands of people in the midst of his sand ads: "If they're on the beach thinking of Skippy, then that's just what we want."

Who cares what he wants? The beaches are for people, not corporations.

We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Orlando Weekly Press Club for as little as $5 a month.