News & Features » News

Healthy visual pollution?

comment

Whole Foods, the national natural-foods marketer, recently raised its street sign outside its new store on Aloma Avenue -- more than a month after local competitor Chamberlin's Market & Cafe debuted its new marketing campaign on a large billboard directly across the street from the Whole Foods' store. Still, Whole Foods' display is diminutive next to the giant billboard leased by Chamberlin's.

Don't look for the national company to begin a billboard battle in anticipation of its late April opening.

Grace Richardson, regional marketing director for the Texas-based chain, suggested her company's environmentally friendly policies probably would preclude it from sending its message via big boards blocking out the scenery.


We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at feedback@orlandoweekly.com.

Support Local Journalism.
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Orlando Weekly Press Club for as little as $5 a month.