Versatile New York producer Luca Lush could be a snot about his impressive Soundcloud rise, which saw him rapidly booked to a standout SXSW showcase and performing alongside artists who he previously only studied with scholarly awe. But he’s too down to earth for that. Obsessively following electronic music naturally led the bedroom producer to Soundcloud daily, and there he began dropping house music with a dedication toward creating a focused, unique voice in an online realm largely dominated by loose thoughts. His smart approach worked for him, and notably, he’s just begun experimenting with his own vocals, which could easily add a fresh identifying layer to his more subtle production signifiers (unusual veers that feel punk-informed or else buck electronic trends in a very punk way). This spirit is also rumored to come out in his performances, featuring a lot of assertive crowd work, so don’t expect to just chill. – Ashley Belanger