News & Features » News

No love for the orange bikes

Readers respond to our column about the orange bicycle viral-marketing campaign


Seeing orange

There are a few limited-space bike racks where the idiotic orange bikes are taking valuable bike rack real estate (“Orlando doesn’t suck, but the orange bikes do,” March 19). The 7-11 on the corner of Fern Creek and Colonial, for example, or the Floyd’s barber shop at Marks and Mills. Worthless orange bikes taking up space where a cyclist might need to chain up. Maybe these business owners are the ones who should be more compassionate toward real cyclists and tell the fitness center owners to get lost. I hate these bikes!
Lea, via

They’re not art, they’re marketing. They’re equal to plastering the company’s logo to a park bench. Is this vandalism? Littering? And I find it ironic for a fitness company to destroy bikes. Wouldn’t it have been more fun to place free orange bikes all over the city for people to use, like some college towns do?
Sarah Rossio, via

You know, if they want to get on people’s good sides, they need to talk to businesses to put out nice orange bike racks. They want people to know who they are? Hell, they can make the ends of the bike racks out of spray-painted orange bikes. That’d be a damn cool design, all the bikers in the area would think, “Hey, this company put up bike racks for everyone to use as advertisement! What a courteous thing for them to do!” Then they’d be known for contributing to the community, rather than for frustrating the hell out of everyone.
Trenchie, via

Having spent most of my career in nonprofits, working with small – or nonexistent – budgets, I get guerrilla marketing. I have participated in guerrilla-style tactics from marketing to gardening to activism. But these efforts come with responsibility: You put a poster up, you make sure that poster comes down. Simple. The orange bikes have turned into eyesores, conveying laziness and lack of respect, and that is reflecting negatively on this business.
Scottie Campbell, via