Arts & Culture » Visual Arts

The art of noise

Full Sail welcomes the Ames Bros., poster boys of rock & roll design



DLXS Presents the Ames Bros.

7 p.m. Friday, April 20
Full Sail University
EBBS Auditorium, FS3
141 University Park Drive, Winter Park

Are graphic designers the new rock stars? Certainly those who work in the gig-poster field carry themselves with the same swagger.

Take the Ames Bros., the self-described “two-man wrecking crew” of Barry Ament and Cody Schultz, who handle most design duties for Pearl Jam (Barry's the bassist's brother) but have also designed logos and ad campaigns for Virgin Mobile, MTV, Nike, the NBA, Honda, Absolut and scores more clients – as well as CD packages, T-shirts and screen-printed gig posters for hundreds of bands, from Neil Young to the French Kicks to the Vandermark 5.

They hail from Montana, but their aesthetic is pure Pacific Northwest, informed by vintage Boeing ads, space-race optimism, '80s cartoons, middle-school textbooks, state park sign lettering, funk vinyl, Sasquatch glimpses, bears, sharks, robots and squirrels.

In a career built on childhood doodling, the non-brothers have scored professional acclaim (see the team's inclusion in Taschen's Graphic Design for the 21st Century: 100 of the World's Best Graphic Designers and a 10-page spread in 2004's The Art of Modern Rock) and even a pair of Grammy nominations for CD packaging.

Making the creatures that roam through your artistic id into a paying gig is a bit harder than just being able to draw, of course, which is where the Designer Lecture Xperience Series comes in. Similar to AIGA Orlando's professional development lectures but pitched to students on the verge of jumping into the design industry, the quarterly series is organized by Peter Soutullo, a course director in Full Sail University's digital arts and design program.

“It's my goal with this series to bring in all different types of designers – print, package, web, motion, photographers, illustrators – to come speak with our students in a casual atmosphere and share some real-life experiences. I wanted it to be more than just a portfolio show,” Soutullo says of DLXS. “I wanted war stories.”

We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Orlando Weekly Press Club for as little as $5 a month.