From the start of boosters' efforts to lure the Olympics to Tampa Bay, Orlando was seen as a vital partner. In return, the city was promised billions of dollars for economic development and a high-speed rail line, all without footing the considerable start-up costs.
But this week, the Florida 2012 logo is no more. Now, it's "Tampa 2012." Florida 2012 leader Ed Turanchik told the St. Petersburg Times the change followed a U.S. Olympic Committee directive to focus attention on the host city. Indeed, Florida's competitors for the games also underwent name changes to Washington D.C. 2012 (formerly Washington/Baltimore) and San Francisco 2012 (formerly Bay Area 2012).
Mayor Glenda Hood, who sits on the effort's board of directors, could not be reached by press time. But she previously said the Games offered a "regional partnership" that "will give us maximum exposure internationally."